Search Engine Optimization (SEO) refers to the practice of optimizing digital content to rank higher in search engine results pages (SERPs). SEO involves various techniques, including keyword research, on-page optimization, link building, and technical optimization, that improve the relevance and quality of content for search engines. By optimizing a website for SEO, businesses can increase their organic traffic, attract more potential customers, and improve their online visibility.
SEO is an ongoing process that requires continuous monitoring, analysis, and optimization to stay ahead of competitors and search engine algorithm updates. A well-executed SEO strategy can lead to a significant return on investment, as it drives targeted traffic and increases the chances of conversions. With the importance of online visibility and the increasing number of competitors, SEO has become a critical aspect of digital marketing for businesses of all sizes