Pay-per-click Advertising (PPC)
Pay-per-click Advertising (PPC) is a digital advertising model where businesses pay for each click their ads receive on search engines or social media platforms. PPC allows businesses to place ads in front of potential customers at the top of search engine results pages or on social media feeds, based on specific keywords or audience demographics. PPC ads can be highly targeted, and businesses only pay for clicks received, making it a cost-effective advertising method.
The success of a PPC campaign depends on several factors, including ad relevance, keyword selection, ad copy, and landing page optimization.
By using PPC advertising, businesses can increase website traffic, generate leads, and improve their return on investment.
With the increasing importance of online advertising and the competition for digital visibility, PPC has become an essential component of digital marketing for businesses of all sizes.